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L'OREAL PREFERENCE

Find your Preference shade.

Enter the shade number or name from your bottle.

Preference products

Use the full name and size to find the product you buy.

235 products

Products marked “Product information only” had no Add to Cart button when checked on 13 November 2026. Open the product page for current ordering options.

Read the name on your bottle

Start with the shade number or name

Include any letters and decimal points. MB3 and BR3 are different shades, as are 7.1 and 7.1B.

Find MB3 products

Look at the bottle pictures

If you recognize a bottle, choose it below to see its products. Open a product page to see its shade, picture and size.

See bottle pictures

Match the full product name

Several Preference products use the shade name 8.3 Golden Blonde. Look for the full name on your bottle, such as Technique Preference or Preference Liquid Creme.

See 8.3 products

Find a bottle you recognize

Back to the shade finder

These pictures show the different Preference bottles, not every shade. Choose a bottle to see its products, then find your shade.

Permanent shades

Mega Blondes

Mega Browns

Mega Reds